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What is

Voice of the Customer?

Voice of the Customer is a process that enables continual improvement through customer feedback.  At the start of the VOC process are customer surveys and, for this reason, it is often simplified and confused with surveys undertaken for research or ad-hoc purposes. 

CentraCX VOC is comprehensive, SaaS based  Voice of the Customer platform that helps businesses Collect, Understand and drive Action from Customer Feedback.

CentraCX VOC's unique Tribal Analytics process builds on VOC technology and creates a platform that delivers an to end-to-end system for continual improvement. 

Employee

Engagement

Process & Product Improvement

Business

Reporting

Complaint Management & Compliance

Why

Organisations implement VOC for a variety of reasons, however, most businesses focus on a combination of the four key purposes: 

 

Employee Engagement focusses on using customer feedback to identify improvement opportunities with individual employees or teams.

Process & Product Improvement identifies and prioritises issues within the broader organisation based on customer perspectives and feedback.

 

Business Reporting enables management to establish and monitor metrics and KPIs that measure customer experience and sentiment.

Complaint Management & Compliance enables organisation to identify and resolve issues for dissatisfied customers before that complaint becomes  repetitional or compliance risk.

Interaction

Episode or Journey

When

VOC surveys are part of standard operational processes through which the business engages with its customers.

 

Whenever a customer interacts with the business or completes a significant episode or journey they are asked to briefly reflect on their experience.

How

Every customer is presented with the opportunity to provide feedback through a survey with each and every interaction. The greatest VOC survey participation rates are achieved by ensuring that the survey is part of the standard operational process and presented as part of the original interaction. This is achieved by presenting the survey on the same channel as the initial interaciton.

 

VOC surveys are typically brief, consisting of no more than 3 or 4 questions. A combination of qualitative metrics and quantitive open feedback provides the greatest opportunity for achieving deep insights.

Brief

Process Driven

Everyone

Same Channel

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